8.18.2010

Save Room for Dessert

Article Featured in Rochester Woman Magazine

A vision in white, I proudly show off my stunning vanilla buttercream coat. My talented pastry chef always makes sure it fits just right, while allowing me to expose my adorable vanilla bean freckles. Some take a quick look and regard me as simple, traditional or pure. Go ahead and think that as you place me into your cart. But once you take me home, lift off my plastic cover, and make that first slice, you will marvel at my striking unconventional layers found inside.

Admire and then enjoy my stunning white cake – deliciously dense and rotating above and below my sinful, decant and creamy vanilla frosting. Savor my cake. Then my frosting. Then my cake combined with my frosting…then maybe my cake with my outer frosting coat. You won’t believe how fabulous I am.

So phenomenal and readily available, you can forget about any make your own white cake in a box now that I’ve arrived. And I must say, who wants to be stuck baking in the kitchen when you can be outdoors taking advantage of the summer sunshine? Whether the season holds a bridal shower, family reunion, picnic, or girls night in, you’ll be happy to know that I make myself affordable and ready for your sweet tooth 24 hours a day. Just look for the gorgeous white coat in the dessert section, you can’t miss me.

What I’ve heard from my audience: "A vanilla bean dream of a dessert."

Who am I? Ultimate White Cake

The Ultimate White resides at Wegmans and is available in two tasty sizes: regular (serves 8-12) for $14.00 or mini (serves 4) at $6.00. Store the cake refrigerated and bring to room temperature before serving. For more information, visit www.wegmans.com.

Wegmans
(Cake available at all area locations)

Course: Dessert

Philosophy: To offer world-class desserts for any occasion.

Inspiration Behind the Cake: After tasting the store’s Ultimate Chocolate Cake, customers asked for a white cake and Wegmans listened. They wanted to develop something traditional, not trendy.

Pastry Perfecters: Joe McKenna (pastry chef) and Sharon Penta (recipe developer).

Freckles in the Frosting: The dark flecks are vanilla bean seeds.

Have Your Cake and Eat it Too: You can mix and match the Ultimate White and Ultimate Chocolate Cakes. Simply select your preferred icing and inside layer to create your own special order.

Photos by: Brandon Vick, Brandonvick.com




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